In addition to supporting Provence Beauty, I took on the challenge of designing and branding concepts for private labeling with retailers like TJMaxx. My approach focuses on merging contemporary design trends with the company's aesthetic values, crafting visually compelling packaging and promotional materials taht resonate with TJMaxx's diverse customer base. I worked closely with the marketing team to understand target demographics and ensured that the design elements conveyed the efficacy and quality of the products, while remaining aligned with TJMaxx’s brand identity.